Last week, I went ahead and purchased a trial subscription to two entertainment models. I’m currently subscribed for 14 days of Microsoft’s Zune Pass subscription, and Netflix 1 at a time plus unlimited streaming subscription. I like both services a lot and the integration with the Xbox 360 is nice (although it has room for improvement). Let me give you a quick run down of both services.
Zune pass is Microsoft’s subscription model for streaming music. It costs $14.99 a month and as long as you have an active subscription you can play (on up to 3 PCs) any songs from their vast library. You can also download these songs and load them onto a DRM approved device (like the Zune) for the duration of your subscription. Along with the monthly access to the entire library, Microsoft added a new element that lets you download and keep forever, 10 songs per month. The biggest gap in this service which I didn’t realize wouldn’t work until I actually tried it, is that you cannot access the Zune Marketplace via the xbox 360 console. This means that you can’t browse and stream unlimited music directly from the xbox, a huge oversight in my opinion since most people would love to be able to select and play any music in their main entertainment room instead of just the room they have a PC in. Other than that, there are a lot of nice features about the Zune pass and Zune marketplace (social playlists and channels) that have me debating moving to a subscription based model for my music needs.
With the newest version of the Xbox 360 UI, Xbox Live Gold members and members of certain Netflix subscription plans can now access a large library of streaming content directly on their Xbox consoles. I have tried this for a few days and it is implemented very well. On the netflix website you select which movies you want to show up in your “instant queue” on the xbox, and once you navigate to the Netflix section on your console you get a nice interface that lets you play and watch the content you selected. The standard streaming quality is very acceptable and some features are available in HD which looks very nice. The best “instant queue” selections are mostly limited to Documentaries, Indie films and TV shows, but there is a large selection of almost anything you could want, and the most basic plan at $8.99 allows for you to have 1 DVD (or BluRay) out at a time to fill the gap. A couple of improvements I would like to see are allowing you to browse the entire netflix instant library via the xbox console to add films to your queue, more HD content, and also better sound on the higher quality films. It seems I am only limited to 2 channel audio, which is unfortunate.
With these two media subscriptions, Microsoft and Netflix really have a nice fulfillment of my music and movie needs. This got me thinking, with a few of the improvements I listed above (most notably the Zune Marketplace accessible on the Xbox 360 console) Microsoft could easily offer a single subscription model that would compete and go beyond anything other media service providers currently offer. Imagine if you had following options.
- Xbox Media Pass Basic – 1 month xbox live gold, netflix streaming, and zune pass streaming $20/month
- Xbox Media Pass Mid-range – 1 month xbox live gold, netflix streaming + 1 at a time, zune pass + 800 MS Points – $30/month
- Xbox Media Pass Deluxe – 1 month xbox live gold, netflix streaming + 3 at a time, zune pass + 1600 MS Points – $50/month
The price points can be adjusted some, but you see where I’m going. I would be very VERY interested in purchasing one of these plans, and even possibly a yearly subscription if it was given at a discounted rate. The other adjustment that would have to be made according to how I have the model laid out, is that Microsoft would have to make their point system universal. 800 MS points would be good on the Xbox console or Marketplace for purchasing game or video content and good on the PC or Zune for purchasing individual tracks or whole albums. I really think if Microsoft was able to combine these services and integrate them well, they would really start to separate themselves from everyone else in both the console and media offerings marketplace.

